MISSION
As the leading Slovenian beauty establishment we have
consistently met the desires, needs and expectations of end and
professional users (cosmetic and hair salons and wellness and spa
centres) with high-quality cosmetic products and services for more
than 46 years. We build and maintain partner relationships with our
consumers as well as all other stakeholders based on trust and
reciprocity. We strive for a pleasant working environment and do
our best to contribute to the welfare or our local, as well as, the
broader community. Our socially responsible stance is reflected by
our support for a number of sports, cultural, educational and
humanitarian organisations and projects. Being aware of our
environmental responsibility, we take particular care to preserve
the natural world by continuously striving to improve the
environmental aspects of our business operations and with rational
use of energy, raw materials and other natural resources.
Afrodita is a synonym for an effective, natural, trustworthy user-
and environment-friendly brand.

VISION
By ceaselessly developing high-quality, natural, innovative
cosmetic products friendly to the user and environment we aim
to:
- take over the leading market position in the segment of
cosmetic care products on the Slovenian market and other markets of
former Yugoslavia - to become the first choice of end users as well
as professional users,
- increase our market share and corporate reputation in our other
existing markets, and
- to break into new markets within and beyond the EU.
VALUES
Our business operation is guided by the following values:
- BEAUTY
- Our vision of beauty as a value that represents both the core
and foundation of what we do is very well summed up in a few words
by our corporate slogan: BEAUTIFUL IN MY SKIN. At Kozmetika
Afrodita we believe that an important part of beauty comes from
within - that a truly beautiful woman is a woman who feels
beautiful. A woman proud of both the beautiful and the less
beautiful parts of her body. She is aware of her value, feels proud
of herself, celebrates her uniqueness and loves her own body. This
positive attitude toward herself and love for her body is also
revealed in the carefully selected daily care which reinforces her
awareness of her unique qualities, helps her bring out her natural
beauty and plays a part in making her feel comfortable in her skin
in any situation and any period of life. She is happy to share this
good experience with others - her partner, children, friends and
acquaintances, in short, with everybody she cares for.
- HONESTY AND TRUST
- Honesty in relationships with our employees, users, business
partners, narrow and broad community and all other stakeholders is
the guiding principle of our business operation. We build and
maintain relationships with stakeholders which are based on
respect, reciprocity and a mutual exchange of value. We respect
business, ethical and moral principles, keep our promises and make
a trustworthy partner.
- QUALITY
- We continuously strive for a high and steady quality of our
products and services. Only the best tried and tested natural
active ingredients are incorporated in our products - after their
quality has been confirmed with precise physicochemical,
microbiological and dermatological tests, paediatrician-controlled
tests and effectiveness tests. The claims and effects we refer to
are backed up by the results of the clinical trials of recognised
international institutes. The high and constant quality of our
products is also confirmed by our compliance with the requirements
of the ISO 22 716 international standard arising from the key
pillar of new European cosmetics legislation - Good Manufacturing
Practices (GMP) in the cosmetic industry.
- FOCUS ON THE USER
- All our products are invariably designed and manufactured with
the end users in mind - their wishes, needs and expectations. Their
fulfilment and the resulting satisfaction of the users are our
utmost goal. We endeavour to build and maintain partner
relationships with our consumers which are based on trust that will
last for a lifetime.
- KNOW-HOW AND INNOVATION
- We believe in the power of knowledge, which we consistently
reward and endeavour to enhance. In keeping with the latter, we
keep up with the advances, strive for ceaseless development and
invest in innovation. We are always on the lookout for new
developmental solutions, innovative patents and revolutionary
ingredients which allow us to meet our users' needs even more
consistently.
- SOCIAL RESPONSIBILITY
- Being aware of the importance of give and take in our
interaction with the social and natural environment that we work
in, we have assumed a responsible role in helping shape it. We help
improve the quality of life of our employees and their families and
the narrow and broader community. By means of donations and
sponsorship we support various humanitarian, educational, sports
and cultural projects and organisations. Afrodita makes every
effort to use natural sources in an economical way and reduce the
impact of its activities and products on the natural environment by
choosing production processes, technologies and materials which
cause the least possible stress to the natural world.
- TRADITION
- We take pride in more than 46 years of manufacturing
high-quality cosmetic products. Today, we successfully combine our
rich experience with contemporary know-how, modern technology and
the latest trends in the cosmetic industry.