Luxury anti-age care with real, 24-carat gold is a unique opportunity to make your unlived dreams come true and indulge in a memorable rejuvenating and pampering experience with fine line smoothing and skin firming.


The PURE GOLD 24 Ka line is therefore ideal for professional care in cosmetic salons, wellness and spa centres and, of course, for the home care of all those who want to 'gild their skin' and their golden years.

Why GOLD?
With the development of state-of-the-art technologies that have allowed us, by breaking pure gold into micron particles, to exploit its fine qualities, the use of gold has opened up new dimensions in cosmetics. Gold has been proven to be effective in terms of skin rejuvenation, line and wrinkle smoothing and skin tone improvement. Skin treated with gold becomes visibly smoother and beautifully lustrous.

The effects of GOLD on your skin: skin rejuvenation, wrinkle reduction, skin tone improvement.


On application to your skin, gold activates the electrons in skin cells. Their activation initiates cell communication processes in the skin (promoting cell regeneration and growth).


Gold works with a positive effect on: 

• reducing the breakdown of collagen and elastin, which are the key building blocks of skin firmness and elasticity,
• stimulating blood circulation in your skin,
• reducing the level of free radicals and building up protection against external stress factors which cause skin ageing,
• light refraction, which creates an optical illusion of fairer, younger-looking skin and conceals its imperfections.