Because (it is):
Products brought together under the Kozmetika Afrodita brand are
distinguished by high and consistent quality. The
claims and effects we refer to are backed up by the results of the
clinical trials of recognised international institutes.
All products are designed and developed in a
complex of our own laboratories where they undergo precise
physicochemical and microbiological tests.
Dermatological tests (human patch tests),
paediatrician-controlled tests and
effectiveness tests are carried out at globally
recognized independent institutions.
The high and constant quality of our products is also confirmed by
our compliance with the requirements of the ISO 22 716
international standard arising from the key pillar of new
European cosmetics legislation - Good Manufacturing
Practices (GMP) in the cosmetics industry. Afrodita's
application of the principles of this standard is reflected by our
adherence to strict requirements - operating rules and
organisational guidelines specifically focused on human, technical
and administrative factors that influence the quality of
At Kozmetika Afrodita, we believe in the power of nature, which
is why our products, developed under our own formulations…
generously incorporate only the finest
and tested natural active ingredients, and increasingly
exclude non-natural additives such as parabens,
paraffins, silicones, petroleum jelly, artificial colouring and
synthetic fragrances. Our products thus contain up to
96.5% of ingredients of natural origin and, yet further,
we endeavour to select organically produced
NO TESTING ON ANIMALS!
At Kozmetika Afrodita, we respect life and the freedom of
choice, so our products are NOT TESTED ON ANIMALS during
either the final or any intermediate stage of development.
Neither do we commission others to do such tests for us.
Furthermore, ever since alternative testing
methods (i.e. not involving animals) have been available,
we select only cosmetic ingredients which are guaranteed by
the supplier not to have been animal-tested, as required by the
Cosmetics Regulation, and ingredients which have passed
the supplier's effectiveness tests supported with in vivo studies
(on volunteers) and/or in vitro studies (laboratory studies not
involving living organisms).
The new EU legislation (Regulation EC 1223/209 of 30
November 2009) which came into effect in March 2013 and
bans the marketing of cosmetic products in any way tested on
animals (either at the final developmental stage or where animal
testing was used for their ingredients) is warmly welcomed by
Kozmetika Afrodita. We are also pleased that science is looking to
develop new alternative testing methods and that the European Union
is promoting this with its investment of financial resources. As
for us, we have been following this trend for a long time, indeed
years before this welcome legislation came into force.
VALUE FOR MONEY
The Kozmetika Afrodita products offered on the market feature an
excellent ratio between price and quality.
Consumers are provided with high quality at an
Honesty is the key value we endorse, as
confirmed by generations of satisfied consumers both at home and
The many commendations we daily receive from all
parts of the world show that we are on the right path and drive our
continuous efforts to develop products which are adapted to our
users' wishes and needs, as natural as possible and, above all, of
We keep our promises and do not exaggerate in our claims
about the effects of individual products. The claims and
effects we refer to are backed up by the results of the clinical
trials of recognised international institutes.
For the fourth year in a row, we received a rating among
the best national and foreign brands (si.Brand TOP 50) as voted
last year by Slovenian consumers, and hence reaffirmed our
leading position as a cosmetic brand in the Slovenian market which
enjoys the trust of an increasing number of users.
FULLY ADAPTED TO THE WISHES AND NEEDS OF
At Kozmetika Afrodita, all products are invariably designed and
manufactured with the end users in mind - their
wishes, needs and expectations.
Their fulfilment and the resulting satisfaction
of the users is our key guiding principle.
We endeavour to build and maintain partner relationships with our
consumers which are based on trust that will last for a
We are able to boast unceasing development and
investment in innovations. We are always on the lookout
for new developmental solutions…
innovative patents and revolutionary ingredients
which allow us to meet our users' needs to ever higher degrees. Our
complex of laboratories employ capable, motivated and highly
educated professionals in the field of pharmacy, microbiology and
chemistry who keep adding to their knowledge and follow the
revolutionary developments and current trends in the cosmetic
industry. In collaboration with our marketing services which are
watchful for market developments and demands, we develop
about 25 new products every year to enhance our already
extensive product range.
we pride ourselves on MORE THAN 46
YEARS of manufacturing high-quality cosmetic products.