Kozmetika Afrodita

Company Profile

Getting Started…

The beginnings of the company reach back to 1970 when Danica Zorin Mijošek, company founder and director, set out on the journey of entrepreneurship.

Her clearly set goals led her to the therapy unit at Rogaška Slatina spa in northeast Slovenia, a prestigious spa resort with inexhaustible springs of healing mineral water, where she opened her first cosmetic salon, which is still a successful business. The new salon added variety to the existing local spa tourism, which mostly welcomed guests from neighbouring European countries. The scant range of cosmetic products available on the market brought about the manufacture of a first face-care product – camomile cream, which heralded the development of cosmetics under the Kozmetika Afrodita brand.

 
The Kozmetika Afrodita Brand…

The growing demand of delighted customers stimulated organised production, and later the opening of the Kozmetika Afrodita d.o.o. company, which developed a wide range of products for face, body and hair care. The guiding principle – to provide products of consistent quality from largely natural ingredients – gave the trademark visibility and as a result made it competitive.

In the late eighties, owing to the increasingly liberalised market, buyers could finally find products bearing the Kozmetika Afrodita brand on the shelves of some larger stores.
 

A Time of Changes...

Slovenia experienced many changes and jolts in the early nineties, and these were also felt in business. Kozmetika Afrodita found itself in a difficult situation due to the loss almost overnight of its market in the former Yugoslavia. By changing its strategy to focus on foreign markets, the company managed to keep on all of its employees and steer back on to the charted course.

 
Kozmetika Afrodita Today...

The company employs 120 people of varied expertise, with emphasis on highly educated staff from the fields of pharmacy, microbiology, chemistry, management and marketing communications, united by the following values:

• strong teamwork, sincerity in relationships, promotion of creativity and motivation between colleagues.

Today, the company occupies premises of 6,000 m², one third of which is a business area and two-thirds modern production facilities. Professionalism and sensitivity to customers’ needs continuously give rise to new ideas, patents and products that complement the already rich product range.

The company’s production today consists of two groups of product:

Products for general consumption, including face, body and hair-care products, are, as a result of the increasing use of natural active ingredients, more appreciated each year and have gained international success. Kozmetika Afrodita is the Slovenian market leader in sales of anti-cellulite products in retail chains and ranks second with its face and body-care line. The total value of sales abroad exceeds 50% of the entire production.
Within the framework of retail systems and cosmetics stores in chosen markets, it supplies more than 10,000 stores worldwide: in Slovenia, Croatia, Bosnia and Herzegovina, Serbia, Montenegro, Macedonia, Kosovo, Poland, Hungary, Iran, the United Arab Emirates (Dubai), the Czech Republic, Italy, Germany and many other countries.

 
The professional care group of products consists of Salon Exclusive and Home Care product lines, which are tested in practice at our own test centre, and to the satisfaction of customers used in treatments at two Afrodita cosmetic salons in Rogaška Slatina and at two Afrodita Beauty centres in Zagreb. Moreover, our quality has won the trust of more than 5,000 cosmetic salons and wellness centres at home and abroad.
All products are designed and developed in our own laboratories, where they undergo scrupulous chemical and microbiological testing. Internationally certified testing is carried out at world-renowned institutes, including the Derma Consult Concept institute in Bonn. Kozmetika Afrodita does not conduct animal testing. This basic philosophy also underlies our choice of raw materials suppliers.

Today, Kozmetika Afrodita achieves business excellence through exceptional creativity, motivation and a spirit of innovation, which drive employees to reach outstanding results in terms of company success, effectiveness, competitiveness, social responsibility, reputation and development of strategic partnerships.

Kozmetika Afrodita Tomorrow...

The successful development of Kozmetika Afrodita is not a coincidence but the result of its well-formulated and visible identity, which is actively communicated in order to consolidate our market share despite the flood of rival products. The key to our future evolution is the development of competitive advantages in the production of cosmetics that are as natural as possible:

• by assuring sustained and consistent quality (in compliance with EU legislation and certificates granted by international institutes);
• by using active natural ingredients such as herbal extracts and essential oils;
• with a broad range of products:
  products for general consumption,
  professional care products consisting of two lines:
  "Salon Exclusive" for professional use in cosmetic salons, wellness centres, spas, etc. and the "Home Care" line for customers who wish to follow up professional cosmetic treatment with quality care at home;
• with products at accessible prices; 
• by investing in innovations;
• with know-how and expertly trained staff.
   

The future belongs to modern, enterprising companies that carefully plan and strategically manage their brand while staying loyal to the tradition that led the way to business excellence.

KOZMETIKA AFRODITA stands by its claims and the measurable effects it states.

Integrity is a value we fully endorse – this is confirmed by our 40-year tradition of operation and presence in the market and by generations of satisfied consumers.